Privacy Policy
Privacy Policy
Last Updated: October 20, 2026
GeneratorEstimates.io ("GeneratorEstimates.io," "we," "us," or "our") is operated by Enduro Marketing LLC, an Iowa limited liability company.
We respect your privacy and are committed to protecting the personal and business information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit GeneratorEstimates.io, request a demonstration, create an account, or use our services.
This policy applies to generator installers, contractors, business representatives, and prospective customers interacting directly with GeneratorEstimates.io. Homeowner information collected through participating installers' estimate-request landing pages is addressed separately.
1. Information We Collect
We may collect the following types of information:
Personal and Business Information
When you request a demonstration, register for an account, or contact us, we may collect:
Your name
Business name
Email address
Phone number
Business address and service area
Website address
Information about your business and marketing needs
Information you voluntarily submit through forms or communications
Account and Subscription Information
When you subscribe to our services, we may collect account details, subscription preferences, billing contact information, payment status, and transaction records.
Payments may be processed through third-party payment providers, which handle payment information according to their own privacy policies.
Website and Usage Information
We may automatically collect information when you visit or interact with our website, including:
IP address
Browser type and device information
Pages visited and interactions with our website
Referral sources
Cookies and similar tracking technologies
General location information derived from your IP address
Connected Services
If you connect advertising accounts or other third-party services to GeneratorEstimates.io, we may access account information, settings, and performance data necessary to provide the requested services, subject to the permissions you grant.
2. How We Use Your Information
We use collected information to:
Respond to questions and demonstration requests
Create, manage, and support customer accounts
Provide our advertising, lead-generation, and marketing automation services
Process payments and manage subscriptions
Send account notifications and service updates
Schedule demonstrations and appointments
Send requested communications and permitted marketing messages
Improve our website, software, and customer experience
Measure advertising and marketing performance
Maintain security, prevent fraud, and comply with legal obligations
We process information only for legitimate business purposes and as otherwise permitted by applicable law.
3. Email and SMS Communications
When you request a demonstration, register for our services, or communicate with us, you may receive emails relating to your inquiry, account, or requested services.
If you provide your telephone number and separately consent to receive SMS communications, we may send text messages regarding:
Demo scheduling and appointment reminders
Follow-up information about requested demonstrations
Product information and relevant promotional offers
Account notifications and customer support
Message frequency may vary. Message and data rates may apply.
You may opt out of marketing text messages at any time by replying STOP. Reply HELP for assistance.
You may unsubscribe from marketing emails by following the unsubscribe instructions included in those messages.
Consent to receive marketing text messages is not a condition of purchasing our services.
Mobile Information and SMS Consent
We do not sell or share mobile phone numbers, SMS opt-in information, or text messaging consent with third parties or affiliates for their own marketing or promotional purposes.
We may provide information to service providers solely as necessary to deliver messages, maintain our communications systems, and comply with applicable requirements. These providers are not authorized to use SMS consent information for their own marketing.
4. Cookies, Analytics, and Advertising
GeneratorEstimates.io may use cookies, pixels, analytics tools, and similar technologies to improve website functionality, understand visitor behavior, measure advertising performance, and support our marketing activities.
These technologies may be provided by services such as Google, Meta, and other analytics or advertising platforms.
Depending on the tools enabled, these providers may receive information about your browser, device, website activity, and interactions with our advertising.
Some advertising-related disclosures may qualify as the sharing of personal information for targeted advertising under applicable privacy laws.
You can manage certain tracking preferences through your browser settings, available website privacy controls, and the privacy settings provided by relevant advertising platforms.
Disabling cookies may affect some website features.
5. How We Share Information
We may disclose information to trusted service providers when reasonably necessary to operate our business and deliver our services.
These providers may include:
Website hosting and software infrastructure providers
Customer relationship management platforms
Email, SMS, and communications providers
Payment processing services
Analytics and advertising platforms
Technical support and automation service providers
We may also disclose information when necessary to comply with applicable law, respond to lawful requests, protect our rights, investigate misuse, or facilitate a legitimate business transaction.
We do not authorize service providers to use information provided solely for service delivery for unrelated purposes.
SMS opt-in information and consent are subject to the additional restrictions described in Section 3.
6. Data Security
We use reasonable administrative, technical, and organizational measures intended to protect information against unauthorized access, disclosure, alteration, and loss.
However, no electronic transmission or storage system can be guaranteed to be completely secure.
Customers are responsible for maintaining the confidentiality of their account credentials and promptly notifying us of suspected unauthorized account access.
7. Data Retention
We retain personal and business information for as long as reasonably necessary to provide services, maintain business records, fulfill contractual obligations, resolve disputes, and comply with applicable legal requirements.
Retention periods may vary depending on the type of information and its intended purpose.
When information is no longer needed, we take reasonable steps to delete, deidentify, or otherwise securely manage it, subject to applicable obligations.
8. Your Privacy Choices and Rights
Depending on your location and applicable law, you may have rights to:
Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of certain personal information
Opt out of marketing communications
Request information about certain disclosures of personal information
Opt out of certain targeted advertising or data-sharing activities
We may need to verify your identity before fulfilling a request. Certain information may be retained where permitted or required by law.
To submit a privacy-related request, contact us using the information provided in Section 12.
9. Third-Party Websites and Services
GeneratorEstimates.io may contain links to or integrations with third-party websites and platforms, including advertising networks, payment processors, and marketing software providers.
These third parties operate under their own terms and privacy policies.
We encourage you to review their policies before providing information or connecting external accounts.
10. Children's Privacy
GeneratorEstimates.io is intended for businesses and individuals who are at least 18 years old.
Our services are not directed toward children, and we do not knowingly collect personal information from children under 18 through our installer-facing website.
If we discover that we have collected such information, we will take appropriate steps to address it.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, business practices, or applicable legal requirements.
When changes are made, we will update the "Last Updated" date at the top of this page and provide additional notice when required.
Continued use of our website and services after an updated policy becomes effective is subject to applicable law and any required consent.
12. Contact Information
If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact:
Enduro Marketing LLC
Operator of GeneratorEstimates.io
Iowa, United States
Email: [email protected]
Website: https://generatorestimates.io
This Privacy Policy applies to GeneratorEstimates.io's business-facing website, demonstration requests, customer registration, and related services. Separate privacy notices may apply to homeowner estimate-request pages operated for participating generator installers.
